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Strawberry Rolls with Cream Cheese Frosting

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Made with a simple cinnamon roll dough, filled with sweet strawberry jam, and topped with tangy cream cheese frosting, these strawberry rolls are about to be your new favorite breakfast treat!

Strawberry roll topped with cream cheese frosting set on a white plate, with coffee and fresh strawberries in the background.

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Is there anything better than waking up to freshly baked sweet rolls on a weekend morning?

School starts up again soon and even though I’m not sure I’m totally ready for summer to be over, I figured we could celebrate Elle’s last weekend of the summer with a special breakfast.

And let me tell you, these strawberry rolls with cream cheese frosting are just the way to do that.

The best part for me is that I can prep them the night before and pop them in the oven the next morning before everyone else wakes up. A yummy, special breakfast for my girl and I still get to sleep in a bit.

I call that a win-win.

Offset spatula lifting a sweet roll onto a white plate from the baking dish of sweet rolls.

SIMPLE STRAWBERRY SWEET ROLLS

I am obsessed with these super simple strawberry sweet rolls right now.

I love making cinnamon rolls and have shared so many variations on them over the years. From cranberry orange cinnamon rolls to maple chai cinnamon rolls, it’s so fun to get creative with the filling and frosting combinations.

But I can promise you that this is my simplest cinnamon roll filling yet. Except we can’t really call it a “cinnamon roll” filling because it doesn’t have any cinnamon in it at all!

White plate with a halved strawberry sweet roll set on it.

Are you ready?

We’re going to use a jar of strawberry jam.

That’s it! A really good strawberry jam (I love using the Bonne Maman Strawberry Preserves) is all you need for the perfect strawberry roll filling.

Pair the jam with a light and fluffy dough and a tangy cream cheese frosting and you have the perfect sweet roll to pair with an iced coffee (don’t forget the vanilla coffee syrup!), breakfast potatoes, and million dollar bacon on a slow weekend morning.

Dough for strawberry rolls set on a lightly floured work surface.

HOW TO MAKE THESE STRAWBERRY ROLLS

Don’t be intimidated by making your own dough for these strawberry rolls. It’s much easier to make than you might think!

Making the dough

This recipe will be super easy to make with a stand mixer. Don’t have a stand mixer? Don’t worry – you can make the dough by hand instead. 

To make the dough for the strawberry rolls, mix together 2 cups of the flour with the yeast, sugar, and salt. Set this aside.

Warm the water and butter in the microwave until the water is very warm but not hot. The butter won’t melt completely – that’s ok!

Strawberry jam spread over rolled-out cinnamon roll dough on a wooden board.

Add the water and butter mixture to the dry ingredients, followed by the egg. Beat for 2 minutes, then add another cup of flour. 

Beat for another 2 minutes, then add just enough of the remaining flour so the dough comes into a ball. 

Knead the dough on a floured surface until it is smooth and elastic. You’ll know it’s ready when it springs back when you press it lightly with 2 fingers.

Cover the dough with a clean tea towel and let it rest for 10 minutes before filling and shaping.

Filled, shaped, and cut strawberries rolls set in a white baking dish to rise.

Filling and shaping

This is where things really start to get good!

After the dough has rested for 10 minutes, roll it into a 10×15-inch rectangle. 

Spread on the strawberry jam. You’ll use the whole jar; trust me, you want all of that strawberry goodness swirled into these strawberry rolls!

Next, tightly roll the dough, starting at the long end. Make sure to pinch the seams really well!

Cut the dough into 12 pieces and place those cut-side down in a greased baking dish. Let them rise for about an hour – until they have doubled in size – before baking for 25-30 minutes.

Let the strawberry rolls cool for a few minutes while you make the cream cheese frosting.

Baked strawberry rolls in a white baking dish, set on a marble countertop.

Frosting the rolls

I just think that cream cheese frosting is the perfect pairing for these strawberry rolls. After all, strawberries and cream cheese are a match made in heaven! Try my easy strawberry cake, strawberry pretzel salad, or strawberry tart if you don’t believe me. 

To make the frosting for these rolls, beat the butter, cream cheese, and vanilla in a bowl. Slowly add the powdered sugar, 1 cup at a time. Make sure to beat well after each addition. 

Add milk a bit at a time until the frosting is the consistency you want.

I like to spread the frosting over the strawberry rolls while they’re still warm. The frosting melts into the rolls just a bit and that is maybe the best part.

Hand spreading cream cheese frosting onto strawberry rolls with an offset spatula.

MAKE-AHEAD

I used the dough from my overnight cinnamon rolls as the base for this recipe, so it’s another great make-ahead breakfast recipe! 

If you want to make, fill, and shape the rolls the night before, follow the recipe instructions up through placing the cut rolls in the pan.

Cover the pan with plastic wrap and place it in the refrigerator overnight. The rolls will do their rise in the fridge and be ready to bake the next morning.

In the morning, let the rolls sit at room temperature for 30 minutes while the oven preheats. Then you can bake and frost them as normal!

Voila! Strawberry rolls that you didn’t have to get up at the crack of dawn to make!

Frosted strawberry rolls in a white baking dish, set on a marble countertop next to fresh strawberries.

STORAGE AND REHEATING

Since these strawberry rolls are covered with cream cheese frosting, be sure to store any leftovers in the refrigerator. They’ll keep in an airtight container for up to 3 days.

Of course, a cold strawberry roll isn’t as good as a warm one, so I definitely recommend reheating leftovers before you eat them!

Place one of the rolls on a microwave-safe plate and microwave for 30-45 seconds. The strawberry roll will be nice and warm and the frosting will be perfectly gooey.

Overhead view of three white plates, each with a strawberry roll. On one of the plates, the roll is cut in half.

Ingredients

For the Dough

  • 4-1/2 to 5 cups all purpose flour
  • 2 (4-½ tsp.) packets instant yeast
  • 3 tablespoons light brown sugar
  • 1 teaspoon fine sea salt
  • 1-1/2 cups water
  • 6 tablespoons unsalted butter, cut into pieces
  • 1 egg

For the filling

  • 1 (13-ounce) jar strawberry preserves (I use Bonne Maman)

For the frosting

  • 3 ounces cream cheese, softened
  • 2 tablespoons butter, softened
  • 1/2 teaspoon pure vanilla extract
  • 2 cups powdered sugar, sifted
  • 1-2 tablespoons milk

Instructions

Make the dough:

  1. In the bowl of a stand mixer fitted with a dough hook, combine 2 cups of the flour, yeast, sugar and salt and stir until blended.
  2. Place water and butter in a microwave-safe bowl. Microwave in 15-second increments until very warm but not hot to the touch (approximately 120° to 130°F – the butter won’t melt completely). Add the wet ingredients to the flour mixture, followed by the egg.
  3. Beat for 2 minutes at medium speed, scraping down the bowl occasionally. Add 1 cup flour; beat for 2 minutes at high speed, scraping bowl occasionally. Stir in just enough remaining flour so that the dough will form into a ball.
  4. Knead the dough on a lightly floured surface until smooth and elastic and the dough springs back when lightly pressed with 2 fingers, about 6 to 8 minutes. Cover with a towel; let rest for 10 minutes.

Fill & shape the rolls:

  1. Roll dough into a 15 x 10-inch rectangle using a rolling pin. Spread the strawberry preserves over the dough, stopping at least 1/2-inch from the edges on the long sides. 
  2. Beginning at the long end of the rectangle, roll up tightly. Pinch seams to seal. 
  3. Cut the roll into 12 equal pieces. Place the pieces, cut sides down, in a greased 13×9-inch baking pan.

For overnight rolls:

  1. Cover the pan with plastic wrap and place in the refrigerator for 8 hours or overnight.
  2. The next morning, remove the rolls from the refrigerator and let sit at room temperature for 30 minutes while the oven preheats.
  3. Bake in a preheated 350°F oven for 25 to 30 minutes or until rolls are golden brown. Cool on a wire rack for at least 20 minutes.

To make the rolls the same day:

  1. Cover the pan with a clean tea towel; let rise in a warm place until doubled in size, about 1 hour.
  2. Bake in a preheated 350°F oven for 25 to 30 minutes or until rolls are golden brown. Cool on a wire rack for at least 20 minutes.

For the frosting: 

  1. Beat cream cheese, butter and vanilla in a large bowl. Slowly add 1 cup of sifted powdered sugar at a time, beating well after each addition. Add milk ½ tablespoon at a time until frosting is desired consistency. Frost rolls.
  2. Refrigerate any leftover rolls.

Notes

Store leftover rolls in an airtight container in the refrigerator for up to 3 days.

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Nutrition Information

Yield 12

Serving Size 1 roll

Amount Per Serving

Calories 567Total Fat 12gSaturated Fat 7gTrans Fat 0gUnsaturated Fat 4gCholesterol 43mgSodium 227mgCarbohydrates 102gFiber 3gSugar 22gProtein 12g


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